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What Are
the best website to Advertise your Vacation Home on?
Picking the right place
to spend your vacation home online marketing dollars is very important.
There are 1000's of site and many different methods. Most vacation
owners get 85% of there leads from the web. Though some still
swear by print media channels. Most people would tell you to Google
your resort area and go with the #1 result. The problem with that
is all the major companies have 100's of listing and will place
yours at the bottom of the list.
I find the best solution is
go with a niche directory specifically for your resort. They will
usually be the 3rd of 4th result but your listing will have a
much better chance of being seen. (Ex: Major site gets 1000 visitors
to it Pennsylvania Resort section but your listing is at the bottom
so you only get 5-10 people seeing your site, while smaller site
gets 500 visitors but you are near the top and get 100-200 visitors)
Go mom and pop shop and get big time results.
Use search engines, type in
the words and phrases that might be used. For example: 'Pennsylvania
Vacation Rentals"' Compare what each site costs, how many
pictures, how much description text. The more the better. Don't
bank on free sites listings - its free for a reason. Pay the yearly
$100 charge and do it at 3 or 4 sites. Invest the $400 a year and
keep your Pennsylvania resort home rented year round. Google
is the most important search engine but don't forget the many other
sites (MSN, Yahoo,
AOL)
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